Self-portrait, Drew Struzan |
I've always loved film posters. At university, I had the ones for A Clockwork Orange, Death in Venice, Klute and For a Few Dollars More on my walls, but forsook the habit of buying and displaying them during the best part of a decade spent living in other people's flats. Once, in New York, I could have bought a small, original portrait-shaped poster for White Heat, but it cost $300, which seemed a lot at the time - but I've always regretted not buying it.
Struzan's work post-dated my enthusiasm for poster art: he began in 1975, producing posters for some 150 films over the next three-and-a-bit decades. He has now retired, because film studios are no longer willing to pay for hand-crafted artwork, preferring to let untalented monkeys photoshop pictures of the main stars. A terrible pity, because, as the documentary demonstrates, there's nothing quite like a painted poster for capturing the essence of a film with startling, pulse-quickening immediacy, thereby making you want to see it. And there are some things that Photoshop just can't do, like the superbly atmospheric masterpiece which Struzan created for The Thing (1982) without a single visual prompt from the film itself - all he had to go on was a brief phone call and his memory of the original 1951 classic. Photoshop that.
Struzan's work is an example of what the philosopher R.G. Collingwood termed Art as Magic, the purpose of which is to encourage certain behaviours, as opposed to High Art or Art as Entertainment, which don't serve any specific purpose. The poster for The Thing is designed to make people want to go and see the film: the primary purpose of the actual film is to be enjoyed. Unlike the makers of the films advertised by the following selection of posters, Struzan - generally considered the greatest of what may prove to be the last generation of poster artists - made every film look alluring, no matter how terrible it actually was. He evidently had the knack of capturing the essence of a film - or, at least, the essence of the film the director should have made. No wonder he enjoyed such a successful career.
How delightful to see the name of Oxford's RG Collingwood mentioned.
ReplyDeleteThe immensely learned Prof Collingwood's petulant dismissal of Spengler's Magnum Opus, The Decline of the West, revealed powerful emotional resentment.