Tuesday 20 May 2014

I wish Marks & Spencer would stop fiddling with my underpants

Not M&S pants
M&S has received quite a bit of criticism in recent years for selling underpants which are, frankly, pants. Jeremy Paxman – a lifelong M&S underpants man - contacted their Chief Executive in 2008 to complain that the latest version of this vital piece of menswear no longer provided him with adequate support (much like the Newsnight production team, one suspects). Then a test pilot wrote to the store to complain that whenever he did a roll, the old chap popped out, which it didn’t used to.

At the time, I didn’t notice anything untoward. I don’t have much occasion to travel upside down in planes and I evidently don’t require nearly as much “support” as Paxo (I base this observation on Telegraph blogmeister Damien Thompson’s account of an alarming encounter with the University Challenge inquistor in the men’s changing room of a London gym, which ended, “And before you ask - yes it is. Very.”)

As my pants are currently on their last legs, I bought two sets of new XXLs at M&S last month (well, let's be honest - my wife did). The first lot must have been designed with the younger generation in mind, because the bottoms  were too high and the waistband was too low and tight. As for their effect on one’s private parts, I’m surprised they didn’t market the range as “Stranglers” and have done with it: I almost cried with relief when I got them them off.

I then opened the other packet – from the “Classic” range, which is what I normally wear. They were more generously cut, and they felt fine when I put them on. But I hadn’t got to the end of our street before I realised there was a distinct drawback: there wasn’t enough grip around the waist to keep them up. Thank God I was wearing trousers (not that I ever don’t, of course). I tried every pair in the packet just to make sure I hadn’t got a dud, but a series of test drives around the bedroom revealed that they were all utterly useless.

There can be few subjects on earth more boring than underpants. Most men – myself included – can’t be bothered thinking about clothes that are visible, let alone ones that aren’t. We don’t want to spend time online hunting down the latest styles, and we certainly don’t want to hang around clothing stores peering through cellophane wrappers at different types of gusset.

Anyway, I’m off to John Lewis. M&S today announced losses for the third year in a row. If they want to reverse this alarming trend, I suggest they stop fiddling with customers’ underwear.



9 comments:

  1. H&M Boxers, £9.99 Machine wash at 60 degrees. Buy three pairs and bend it like Beckham. Strong waistband, plenty of support....can we move on?

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  2. Thank you for the tip, mahlerman - you are now this blog's official fashion correspondent.

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  3. Could I recommend BHS for traditionally tailored, 100% cotton underpants? They're not as good as the M&S equivalent of the 70s (then, what is?) but they're cheap, comfortable . . and supportive.

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    1. Thanks for your advice as well, Umbongo. My intention is try out both the H&M and BHS alternatives and report back in graphic detail.

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  4. Well Umbongo, as the newly appointed fashion guru for this blog (think Mary Portas, but older and male - King of the Backstreet) I feel I should respond to this. You are right about the price - but do you not feel that when you get this far down the pike (£2.50 each), they might fall to bits after a couple of cycles? And 100% cotton is fine for shirts, but I have always felt that in this most sensitive of areas, a chap needs a little 'spring', a little give & take - which can be obtained by a mix of 90-95% cotton with circa 5% Elastane. I think, at least for the more mature man, that Elastane is the way to go - but thanks for your contribution.

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  5. Althought they're not made of paper, the BHS products measure their life in weeks rather than months but their cheapness makes this acceptable (to me anyway). As to elastane or any artificial fibre: I reckon you lose on the aesthetics what you gain on the . . er . support. Moreover, we're essentially talking a short-term purchase here - not a Savile Row lifetime investment. My ideal would be if M&S resuscitated the classic of 30/40 years ago. However, in this case, I'm asking for the moon. A retailer which stoops to using Doreen Lawrence as a fashion magnet is unlikely to consider that giving the (male) public what it wants is sufficiently right-on.

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    1. Good point, Umbongo. Do you think not using M&S while Doreen Lawrence is featured in their advertising might constitute a hate crime? You have me worried.

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    2. "You have me worried" . . . only if you refuse to keep patronising M&S! Boycotting M&S because they use the sainted baroness is bare-faced race hatred, pure and simple. Obviously, even considering such a move puts one in danger of being outed as an institutional racist if that's possible in respect of an individual. (Oh, I forgot: you're white so you are a racist by definition.) Moreover, if you can get away with this, next thing you'll escape a rap for "climate denialism" for refusing to enter an M&S store because it uses "green carbon-neutral" energy to fuel its lights and cooling cabinets (well that's the claim here in Muswell Hill).

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    3. I always stay in Premier Inns now that Lenny Henry features in their advertising. After all, I would hate to find myself accused of racially profiling hotel chains.

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