Wednesday 23 December 2009

The secret to interactive success: “keep it simple, stupid!”

In 2003 the office supplies chain Staples changed its slogan from “Yeah, we’ve got that” to “That was easy”. The change came about because research showed that customers expected them to stock what they wanted – the problem was finding it. In 2005, they strengthened the message by introducing a big red button with “Easy” on it.